Verkkoamc theatres, the nation’s largest movie theater chain, has announced plans to change the way that it prices tickets.
The company on monday revealed a new initiative called “ sightline at amc,”.
Verkkothere’s a tipping point, bock warns, meaning movie theaters may not be able to egregiously lift prices (think $5 or more) without getting pushback.
Verkkoamc theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its sightline initiative, the company.
Verkkoamc theatres’ ticket prices are already on the rise for imax & dolby cinema, but now the best seats will cost even more with preferred sightline ticket.
Verkkowill amc's new ticket pricing initiative be a game changer?
Or will audiences reject the plan, forcing the end credits roll on this experiment?