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Webthis study examines the type of content entered by businesses to stimulate user engagement, and how participation and activism is stimulated, through the creation.
Webthe dataset contained 1,038 social media posts and 1,336,741 and 95,996 fan likes and comments, respectively based on facebook and instagram.
Webwe perform a quantitative analysis on facebook by collecting ∼57m posts from ∼2m pages and groups between 2018 and 2022, focusing on engaging topics.
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Webthey identified three basic functions that published content serve:
Information, community building and call to action.
The goal of previous studies was not.