Our SuperBowl LIX insights report encompasses everything a marketer will need to know about TV ad performance for the biggame. Take a deeper look at which brands dominated gameday in terms of TV impressions, most likable creatives, top emotional reactions to each ad, and more.
· Marketing Dive analyzes key details of the biggame each year. For more coverage, view our analysis of the best and worst SuperBowlads, or check out every commercial that ran during the game with our SuperBowlad tracker.
· The provocative Kendrick Lamar halftime aside, SuperBowl LIX was more than just a football game between two teams this year, it was an ad tech laboratory. From AD-ID’s measurement precision to CTV’s rising dominance, here’s what the data reveals about the evolving future of advertising.
· Integrate SuperBowl-specific data into your attribution model. Track brand sentiment shifts, measure offline sales lifts, and analyze the impact on website traffic even days or weeks...
· In the days following SuperBowl LIX, we analyzed consumer sentiment of the brands that aired commercials during the game to see if they scored big with consumers.
· Discover how MarketCast’s SuperBowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
· Just as SuperBowladvertisers need to measure the total impact of their campaigns (including pre-game buzz, the ad itself, and post-game follow-up), PR pros should embrace integrated measurement.
