The ColonialPenn Life Insurance Company (often known as simply ColonialPenn) is an American life insurance company based in Philadelphia, Pennsylvania, founded by philanthropist and AARP co-founder Leonard Davis, and owned by CNO Financial Group.
· Mike Farrell, known for his role as B.J. Hunnicutt on the iconic TV series MASH, has been a prominent figure in ColonialPenn’sadvertising campaigns. His involvement in their commercials has had a significant impact on ColonialPenn’s brand awareness, particularly among older demographics.
· ColonialPenn has carved out a specific niche in the life insurance market, largely targeting seniors with guaranteed acceptance policies. While their advertising featuring spokesperson Jonathan Lawson is effective and memorable, it often highlights accessibility over the fine print.
· In this piece, you’ll find a sampling of ColonialPenn’s TV commercials over the years. After each video, we’ve included a short commentary on the ad. In the comments, let us know which ColonialPenn commercial was your favorite (or if we missed it)!
· This commercial features Alex Trebek talking to ColonialPenn employees about what the customers like best about the company. They mention that there is guaranteed acceptance over the age of 50.
ColonialPenn is often known for its television commercials that target viewers aged 50 and over. The commercials have frequently aired during The Price Is Right, World News Now, The Golden Girls, and other classic TV shows as well as newer shows that are mostly oriented towards the elderly.
ColonialPenn is known for its television commercials that target viewers aged 50 and over. Celebrities have been spokespersons for the life insurance company over the years and are known as “compensated endorsers”.
Food for Thought: Paul Rozin's Research and Teaching at Penn. (1997).
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