Rebrand不仅仅局限于logo的改变，维基上给出rebranding的定义是： Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established …
In 2017, the architecture was renamed to the "Arm architecture" to reflect the rebranding of the company name. So, the "ARMv8-A" architecture profile is now named "Armv8-A".
