Netflix's Power Play: How They Use Data To Keep You Binging

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Netflix's Power Play: How They Use Data To Keep You Binging

Webnetflix’s algorithm uses data on subscribers viewing history, along with the device used to watch, and the duration of viewing to present a personalised viewing.

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Webnetflix doesn’t just collect data—they use it to keep you engaged.

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Here’s how they do it:

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1️⃣ predict what you’ll watch next.

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2️⃣ serve you content you can’t.

Webthe answer, for most people, is around three episodes.

Spread across more than 300 million.