"HeGetsUs" has faced criticism over the extensive spending by the campaign, its donors' support of anti-abortion and anti-LGBTQ groups, and disputes over claims that the campaign is apolitical.
· “HeGetsUs” is a Christian-themed campaign fit for an impressionistic, algorithmic generation. The ads aim to capture attention and create an instant audience response of curiosity about and sympathy for Jesus.
· ‘HeGetsUs,’ the campaign from Christian nonprofit Come Near, is back in the Super Bowl for the third time in 2025.
The ads all stem from the central idea that "HeGetsUs". They discuss how "He" (Jesus Christ) was a refugee, had disdain for hypocrisy, and was also unfairly judged like other marginalized members of modern society.
Goals and objectives HeGetsUs (HGU) is a national, multimedia campaign that launched in early 2022 with the intention of reviving interest in Jesus, not culture wars or politics.
After seeing these powerful ads, many are asking: who is behind the nationalHeGetsUscampaign? This post will dive into what the ads are all about and who is funding them.
What are the "HeGetsUs" commercials all about? Here's what you need to know about who's behind the ads and what message the campaign is trying to convey.
