· Progressive is taking a witty approach to car insurance savings with its latest campaign, “Don’t be Passive Progressive,” targeting drivers under 35 who prioritize affordability and convenience—especially as everyday costs continue to rise.
· Kent says Progressive’sfunnyads do still play a crucial role. “We lead with humor right now, and I think what we want to show is that we have humor and heart,” she says.
· The ad underscores Progressive's ongoing theme — the inevitable transformation of young homeowners into their parents. While humorously acknowledging that Progressive can’t prevent this transformation, it emphasizes the practical benefits of bundling home and auto insurance.
Progressive has aired its new and funnycommercial New to the Big City. Mara, a hard-working Progressive representative, takes 24/7 protection to disturbing levels as she keeps an eye on... · The ad walks the fine line between cape-worthy theatrics and grounded comic relief, letting Progressive flex its protective powers. The campaign runs nationally through TV, online video, and social channels, soaring into screens ahead of the Superman premiere on July 11. Progressive’slatestcommercial introduces a new character, Nancy Dawson, a “Passive Progressive” who doesn’t have Progressive insurance and vents her frustrations on those who do. The humorous 30-second spot is set at a junior soccer game fundraiser, where Nancy works as a ticket seller. · Speaking at the ANA Masters of Marketing Conference in Orlando, Kent shared how Progressive is driving meaningful consumer connections — and business results — through humor and heart. She also...
· The ad walks the fine line between cape-worthy theatrics and grounded comic relief, letting Progressive flex its protective powers. The campaign runs nationally through TV, online video, and social channels, soaring into screens ahead of the Superman premiere on July 11.
Progressive’slatestcommercial introduces a new character, Nancy Dawson, a “Passive Progressive” who doesn’t have Progressive insurance and vents her frustrations on those who do. The humorous 30-second spot is set at a junior soccer game fundraiser, where Nancy works as a ticket seller.
· Speaking at the ANA Masters of Marketing Conference in Orlando, Kent shared how Progressive is driving meaningful consumer connections — and business results — through humor and heart. She also...
