· The Freeformlogo reflects the channel’s transformation, adaptation to a new audience, and modern content. The bright pink font color highlights the focus on a younger, primarily female audience.
· Freeform is “F”-ing around with its look. Literally. The Disney cabler’s new logo centers on two stylized “F”s (in “free” and “form”) that perpetually wiggle and move around in the network’s...
The network – headquartered in Burbank, California – primarily caters to viewers who are teenagers or young adults. Freeform produces a mix of made-for-TV films as well as original television series.
· It makes for striking branding when used in static imagery, but really comes to life in motion – which feels fitting for Freeform’s new positioning as a streaming service. Collins says it’s “a voice that invites you to look again and again”. · “Our new look was inspired by the idea that our audience is constantly evolving and always forming and we wanted our look to reflect that notion,” said Joe Ortiz, SVP Content Marketing, Freeform. On , Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. In October 2015, it was announced that ABC Family would be renamed Freeform, which took place on . This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.
· “Our new look was inspired by the idea that our audience is constantly evolving and always forming and we wanted our look to reflect that notion,” said Joe Ortiz, SVP Content Marketing, Freeform.
On , Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series.
In October 2015, it was announced that ABC Family would be renamed Freeform, which took place on . This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.
